Case Studies
More Patients, Better Reviews & Team Efficiency with Gumline
See how Smile Envy Dental & Orthodontics attracted new patients, boosted reviews, and streamlined team workflows.
Key Results
%
Increase in Google Reviews & Patient Loyalty
%
Growth in New Patient Appointments
Team Hours Saved & Increased Productivity
Seamless Scheduling & Payments
Patients can now schedule appointments and make payments directly through the website, reducing manual follow-up and phone calls.
Smile Envy Dental & Orthodontics
Practice Overview
Smile Envy Dental & Orthodontics is a family-focused practice delivering dental and orthodontic care to their local community. Despite a busy location, they struggled to gain visibility online and attract new patients. Managing reviews, appointment scheduling, and payment workflows added stress to an already busy team.
The Problem
Low Visibility, Manual Processes & Missed Opportunities
Tony Foxworth, Practice Manager at Smile Envy Dental & Orthodontics, outlined these challenges:
“Our reviews weren’t getting recognition, and we needed a way to attract more patients while saving our team time.”
TONY FOXWORTH,
Practice Manager
Lack of Online Visibility
Low Google reviews limited their presence in local searches.
Manual Scheduling
Staff spent excessive time following up with patients to book appointments.
Outdated Payment Systems
Payment collection processes were inefficient, requiring manual coordination.
The Solution
Automated Reviews, Streamlined Scheduling & Payment Tools
Gumline implemented a comprehensive solution tailored to Smile Envy’s needs:
Automated Review Requests
Patients receive review prompts immediately after their appointments, leading to a significant uptick in feedback.
Website Appointment Requests
- Patients now submit appointment requests through a user-friendly website form, including required details.
- These requests are instantly delivered to the team’s email, saving time and reducing back-and-forth communication.
Integrated Payment Options
Patients can make payments directly through the website, improving convenience and cash flow for the practice.
Collaborative Website Design
Gumline worked hand-in-hand with the team to ensure the website reflected their practice vision and goals.
“The onboarding was seamless. Gumline kept us informed every step of the way, and we had a say in everything from design to pictures.”
TONY FOXWORTH,
Practice Manager
Results
The Results
More Reviews, More Patients & Happier Staff
Since partnering with Gumline, Smile Envy Dental & Orthodontics has experienced impressive results:
90% Increase in Google Reviews
Consistent, automated review requests have amplified their online visibility.
90% Growth in New Patient Appointments
Patients easily request appointments online, reducing phone call volume.
85% Team Hours Saved
Streamlined workflows allow staff to focus on patient care, not manual tasks.
Seamless Scheduling & Payments
The improved system allows patients to book appointments and make payments at their convenience.
“Our phones can’t stop ringing, and patients love the convenience of scheduling and making payments online!”
TONY FOXWORTH
Practice Manager
Why Gumline?
Dental Expertise That Drives Results
Gumline’s deep understanding of the dental industry sets it apart. By combining marketing expertise with tools designed specifically for dental practices, Gumline delivers tangible outcomes:
- Industry-Specific Insights – Custom strategies that meet the unique needs of dental teams.
- Collaborative Partnership – Practices are involved every step of the way, ensuring success.
“There’s no comparison. Gumline knows the dental industry better than anyone and has made a real difference for us.”