Case Studies

More Patients, Better Reviews & Team Efficiency with Gumline

See how Smile Envy Dental & Orthodontics attracted new patients, boosted reviews, and streamlined team workflows.

Dr.-David-Lofters

Key Results

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Increase in Google Reviews & Patient Loyalty

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Growth in New Patient Appointments

Team Hours Saved & Increased Productivity

Seamless Scheduling & Payments

Patients can now schedule appointments and make payments directly through the website, reducing manual follow-up and phone calls.

Smile Envy Dental & Orthodontics

Practice Overview

Smile Envy Dental & Orthodontics is a family-focused practice delivering dental and orthodontic care to their local community. Despite a busy location, they struggled to gain visibility online and attract new patients. Managing reviews, appointment scheduling, and payment workflows added stress to an already busy team.

The Problem

Low Visibility, Manual Processes & Missed Opportunities
Tony Foxworth, Practice Manager at Smile Envy Dental & Orthodontics, outlined these challenges:

“Our reviews weren’t getting recognition, and we needed a way to attract more patients while saving our team time.”

TONY FOXWORTH,

Practice Manager

visibility

Lack of Online Visibility

Low Google reviews limited their presence in local searches.

appointment

Manual Scheduling

Staff spent excessive time following up with patients to book appointments.

payment-gateway

Outdated Payment Systems

Payment collection processes were inefficient, requiring manual coordination.

The Solution

Automated Reviews, Streamlined Scheduling & Payment Tools
Gumline implemented a comprehensive solution tailored to Smile Envy’s needs:

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Automated Review Requests

Patients receive review prompts immediately after their appointments, leading to a significant uptick in feedback.

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Website Appointment Requests

  • Patients now submit appointment requests through a user-friendly website form, including required details.
  • These requests are instantly delivered to the team’s email, saving time and reducing back-and-forth communication.
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Integrated Payment Options

Patients can make payments directly through the website, improving convenience and cash flow for the practice.

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Collaborative Website Design

Gumline worked hand-in-hand with the team to ensure the website reflected their practice vision and goals.

“The onboarding was seamless. Gumline kept us informed every step of the way, and we had a say in everything from design to pictures.”

TONY FOXWORTH,
Practice Manager

Results

The Results

More Reviews, More Patients & Happier Staff
Since partnering with Gumline, Smile Envy Dental & Orthodontics has experienced impressive results:

Women smiling heartily

90% Increase in Google Reviews

Consistent, automated review requests have amplified their online visibility.

Women smiling while holding clear aligners

90% Growth in New Patient Appointments

Patients easily request appointments online, reducing phone call volume.

Dr David Lofters

85% Team Hours Saved

Streamlined workflows allow staff to focus on patient care, not manual tasks.

Women making online payment

Seamless Scheduling & Payments

The improved system allows patients to book appointments and make payments at their convenience.

“Our phones can’t stop ringing, and patients love the convenience of scheduling and making payments online!”

TONY FOXWORTH

Practice Manager

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Why Gumline?

Dental Expertise That Drives Results
Gumline’s deep understanding of the dental industry sets it apart. By combining marketing expertise with tools designed specifically for dental practices, Gumline delivers tangible outcomes:

  • Industry-Specific Insights – Custom strategies that meet the unique needs of dental teams.
  • Collaborative Partnership – Practices are involved every step of the way, ensuring success.

“There’s no comparison. Gumline knows the dental industry better than anyone and has made a real difference for us.”

Tony Foxworth, Practice Manager